Adelie facial serums are formulated by the founder by hand

Behind the Brand: How I Hope Adélie Will Transform the Way Women Care for Their Skin

May 03, 2018

Confession: I’m a minimalist. There are only three products on my bathroom counter that I use to care for my skin daily. I believe in efficiency, not clutter. I can get a little overwhelmed by multi-step, product-intensive beauty regimes. As a solopreneur and work-from-home mother of two, I certainly don’t have time for it. Even if I did have time, like in a fantasy world where I could have 30 minutes of uninterrupted time in the bathroom, I still wouldn’t choose to follow a routine with too many steps or products. I just don’t think it’s necessary.

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Jessy Furniel: My Journey Into Creating Adelie Skin Care

Jessy Furniel: My Journey into Creating Adélie

April 20, 2018 4 Comments

It’s 9 AM, and I’m drinking my dark french-press coffee. My two daughters are chattering away in the next room, the dog is vying for my attention, and I have a to-do list a mile long (like any mother, entrepreneur or not). I’m not a morning person at all—I can practically hear my husband and kids saying...

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